Health and Wellness Marketing Takes a Feminine Turn (Finally)
Creating content brand-side allows leaders and producers-at-heart an opportunity to have an impact...
Content Creation with Purpose: The Shift to Sustainable Production
Creatives. Producers. Production Managers. Heads of Post.
It's time to change the conversation.
I...
Pre-Production Essentials: Planning for Olympic Greatness
I was lucky enough to be onsite during the Olympic Games supporting a TOP Sponsor with content...
Campaign Live: The Business of Creativity
During the opening keynote of Campaign Live 2024, hosted in London earlier this month, Publicis...
Simplifying the Video Production Process
The average consumer is watching short-form and long-form videos every hour of every day on every...
4 Benefits to Centralizing Work Flow
US-based companies identify “an inadequate supply of qualified and skilled talent” as the...
When Marketing Meets the Newsroom
We live by the notification pop-ups on our phones. We can process business deals, order dinner,...
The Future of Creative Operations
The emerging role responsible for Creative Operations has quickly become a crucial part of leading...
The War for Creative & Technical Talent Continues
It’s often said that the most important resource a company can have is its people. Unsurprisingly,...
The Road to Employee Engagement for In-House Creative Teams
There is a lot of buzz these days around employee engagement, but it is often confused with levels...