Are you using video to make your team stronger? Engine Creative reported that 93% of internal communications professionals believe that video has become essential. Along with that, Holtz Communication found that 72% of internal communication teams are planning to increase the use of video in 2014. Are you a part of that 72%?
Here are a few ways video improves internal communications
1. Improve Training
It’s time to toss the paperback handbooks and train your employees with interesting screen casts and animated video tutorials. Video can take seconds to visually communicate a concept that could take paragraphs to explain if written out in a handbook. It has also been proven that people absorb more information after watching a video than reading the same information. These are two big benefits as employees will not only learn faster, but also retain more information. Learning doesn’t have to be boring.
2. Strengthen Communication
Many members of your media team may work remote or from different locations. Video conferencing connects you in a way where you can see each other and hold a meeting just as you would if they were sitting across the table from you. Abby Smith, director of global employee communications at Cisco is quoted in an article as saying “Today, video is used ubiquitously across Cisco's internal meetings to accommodate multiple time zones, address the "work anywhere" trend, and increase engagement and participation, while scaling the voices of our leadership team.” Email is great, but video conferencing is better.
3. Increase Engagement
There has been much research done that correlates high performing businesses with highly engaged employees. With that being said, employees have to be in the loop with corporate changes, big wins and ultimately feel like they are a part of a bigger purpose. Video helps keep employees in the loop and motivated and also helps to humanize upper-level management because these announcements and messages seem more personal through video. Employers that focus on the purpose and value of the business and communicate that to employees outperform competitors by six times according to Employee Engagement Group.
Implementing video into your process can help improve training, strengthen communication and increase employee engagement. Think you want to incorporate video into you strategy? Find out how we can help.
