CASE STUDY

Covering breaking News & Multi-city events

A leg up in breaking news ...

For an international news organization broadcasting around the clock, the goal was to keep viewers informed with an impartial, fact-based reporting style and the ability to hear all sides of the story. To accomplish this, the network would need talent coverage across the country.

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Service Type

Freelance Support

 

Industry

Broadcast News

 

Location

Nationwide & Abroad

 

Deliverables

Production talent, camera crew, on-air news talent

24/7

News Coverage

with continuous need for talent across the country to cover breaking news.

0

predictability

for when and where breaking news would happen with freelancers on constant standby.

1000+

Deployments

for freelancers covering breaking news domestically and internationally.

The Challenge

When the 2016 presidential election season was approaching, an international news network asked TeamPeople to develop a more efficient and economical operation. The goal was to keep viewers informed with an impartial, fact-based reporting model that would listen to all sides of the story during such an unpredictable and fast-paced period. The network would need coverage across the country that could move fast without compromising on the quality of work.

The SOLUTION

With TeamPeople’s owners all starting their careers in the news business, we were deeply familiar with the challenge and knew exactly how to attack such a high-level project. Instead of having one crew travel across the nation, we put crews in every city. This was a huge cost-saver for our client.

One of the biggest benefits of working with TeamPeople is access to our ever-evolving talent network of 60,000+ media professionals across the globe and our ability to find the right person for each role. By leveraging this resource as well as understanding the ins and outs of providing 24-hour coverage, we could execute this strategy flawlessly. 

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The Results

With freelance teams vetted and established across the country, breaking news can be covered quickly, efficiently, and at a cost savings. This was especially helpful during the 2016 elections when late into the election night, the lead shifted from one candidate to the other. While other stations were struggling to fly staff to different locations, TeamPeople was able to instantly provide coverage with teams already established in the new city. As part of the overall support strategy, TeamPeople's travel-booking workflows have also been optimized for when travel is necessary.

 
Highly Skilled Talent
Camera crews, audio technicians, on-air talent, and other production talent in locations across the country were successfully added to the freelance roster that could be available to cover breaking news.
2016 ELECTION NIGHT
Late into the election night, the lead shifted from one candidate to the other. While other stations were struggling to fly staff to different locations, TeamPeople was able to instantly provide coverage with teams already established in the new city.
MULTI-CITY NEWS COVERAGE
Over 1,000 deployments, domestically and internationally, have been made to cover breaking news stories.
INTERNATIONAL VISAS
TeamPeople is managing the international visa process to ensure all legal compliance obligations are met and is a considerable time-saver for the client.

Networks are judged by viewership, and viewership is determined by how fast the network can get the news out. By putting teams in place across the country, we are able to provide our client with a leg up- and in the news industry, this is invaluable.

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